Clear standards.
Real support.
Earned recognition.
Practical standards, education and tools that help youth football clubs create better experiences for every young player — from the committee room to the touchline.
Set standards
Four clear standards for leaders, coaches, parents and players.
Support improvement
Education, coaching tools and feedback that help clubs get better.
Recognise excellence
The Club Standard pathway to ITG Approved status.
Register a Club
Become an ITG member club. Choose your teams and modules and see your monthly cost straight away.
Give Feedback
Saw something great — or something that wasn't right — at a youth match? Tell ITG.
Standards everyone understands
Youth football works best when everyone knows what's expected of them. ITG gives clubs one shared set of standards for leaders, coaches, parents and players — with the learning, tools and support to put them into practice.
Clubs that show they live those standards can apply for ITG review and earn ITG Approved status.
One club. Four standards.
- The Club Leadership Standard — how we lead our club
- The Coaching Standard — 25 non-negotiable standards
- The Parent Standard — positive support, respectful behaviour
- The Player Standard — age-appropriate, U6 to U18
Clear expectations for everyone
Club Leadership
Clear leadership. Consistent standards. Better experiences. 3 pillars, 15 standards for the people who run the club.
Coaching
Five key areas. 25 non-negotiable standards. One shared commitment. Voluntary to join, mandatory to uphold.
Parents
Positive support. Respectful behaviour. Better experiences. 3 pillars, 12 standards for the touchline and beyond.
Players
Respect yourself & others. Support your team & club. Own your development. Discover, Understand, Apply.
From joining to recognition
Join
Register your club, choose your teams and the modules you want.
Set up
Add your badge, age groups, teams, leaders, coaches, players and parents.
Learn & improve
Use ITG education, coaching tools and feedback to raise standards across the club.
Get recognised
Take The Club Standard pathway and apply for ITG review to earn ITG Approved status.
Membership, plus the modules you need
ITG Membership gives your club its home on the ITG platform. Add Education, Coaching Resources or Feedback whenever you're ready. Prices scale with the number of teams you run.
ITG Membership
Club profile and badge, teams, and everyone connected.
ITG Education
Learning for every audience, allocated and tracked.
Coaching Resources
Sessions, Three A's IDPs and assessments.
ITG Feedback
Dashboards, reports and trends, moderated.
Membership isn't the same as ITG Approved
Being an ITG member gives your club access to the platform and the modules you choose. ITG Approved status is different: it's earned by working through The Club Standard and passing an ITG review — and it's reviewed every year. It can't be bought.
Ready to improve the game at your club?
Register in a few minutes and go straight into your club portal.
In partnership with HYPX.AI